“GATHER ON” – HOLIDAY PROGRAM

CLIENT: Anheuser-Busch

AGENCY: IN Connected Marketing

ROLE: Senior Art Director

ASSIGNMENT: Develop an innovative platform anchored in micro occasions with friends, where drinks come first, and food comes second at Walmart. ​

  • Timeframe: Holiday​

  • Retailer: Walmart ​

  • Brands: Bud Light Platinum, Stella Artois, Stella Artois Midnight​


 
 
 

With so many holiday entertaining occasions between Thanksgiving and New Year’s, the holiday season can seem overwhelming. AB and Walmart are coming together to inspire shoppers with food-beverage ideas that make their shopper experience more joyful by creating a holiday party gather-on-a-thon all season long – packed with ideas that inspire connectivity at every micro occasion.

 

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