HEINEKEN HOLIDAY GIFT XCHANGE
Heineken Holiday Digital Program modeled after holiday gifting games like Yankee Swap, White Elephant Party or Grab Bag. The shopper would have to purchase a case of Heineken to get a gamified digital gifting session started. Then invite 3 friends to play. Players were randomly positioned on a digital game board. Player 1 would open their gift. Players 2, 3 and 4 could either SWAP with other players OR choose to open a new gift. Everybody was a winner! There were 4 tiers of prizing with the Grand Prize Sweepstakes being a trip to Amsterdam for 4.